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1 sales managers
эк. тр., упр., амер. менеджеры по продажам* (по SOC: направляют фактическое распределение и движение товаров или услуг к потребителю; координируют продажи, назначая территории, ставя цели и разрабатывая программы обучения для торговых агентов; входят в подраздел "менеджеры по маркетингу и продажам" в разделе "менеджеры по рекламе, маркетингу, продвижению, общественным связям и продажам")See: -
2 advertising, marketing, promotions, public relations, and sales managers
эк. тр., упр., амер. менеджеры по рекламе, маркетингу, продвижению, связям с общественностью и продажам* (входят в раздел "управленческие профессии" в Системе стандартной классификации профессий)See:Англо-русский экономический словарь > advertising, marketing, promotions, public relations, and sales managers
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3 short-term sales
марк. кратковременный сбыт, кратковременные [краткосрочные\] продажиAlthough the impact of consumer promotions on short-term sales is consistently positive, the consequences for brand equity are still unclear. — Несмотря на то, что влияние стимулирования потребителей на краткосрочные продажи несомненно положительно, последствия такого стимулирования для марочного капитала до сих пор вызывают сомнения.
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4 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
5 Werbung
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6 push and pull strategies
Mktgapproaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets. -
7 تشجيع
تَشْجِيع \ encouragement: (an act of) encouraging. promotion: an action to help something develop or succeed: sales promotions; the promotion of interest in the new plans. -
8 دعم
دَعْم \ promotion: an action to help something develop or succeed: sales promotions; the promotion of interest in the new plans. support: sth. that supports; help: Steel supports held up the roof. I need your support at this meeting. \ See Also تَرْويج \ دَعْمٌ ماليّ (عادةً حُكُوميّ) \ subsidy: money given by the government to help a company, etc. which is in difficulty. -
9 encouragement
تَشْجِيع \ encouragement: (an act of) encouraging. promotion: an action to help something develop or succeed: sales promotions; the promotion of interest in the new plans. -
10 promotion
تَشْجِيع \ encouragement: (an act of) encouraging. promotion: an action to help something develop or succeed: sales promotions; the promotion of interest in the new plans. -
11 promotion
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12 support
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13 собственная реклама
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > собственная реклама
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14 below-the-line advertising
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > below-the-line advertising
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15 Management Occupations
эк. тр., амер. управленческие профессии ( раздел в Системе стандартной классификации профессий)See:Англо-русский экономический словарь > Management Occupations
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16 marketing managers
эк. тр., упр., амер. "менеджеры по маркетингу" (по SOC: определяют спрос на товары и услуги фирмы и ее конкурентов и выявляют потенциальных потребителей; разрабатывают ценовые стратеги с целью максимизации прибылей фирмы или ее доли на рынке и, вместе с тем, удовлетворения потребителей фирмы; входят в подраздел "менеджеры по маркетингу и продажам" в разделе "менеджеры по рекламе, маркетингу, продвижению, общественным связям и продажам")See: -
17 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
18 de pago
(adj.) = commercially available, paid-for, fee-based, for-feeEx. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. Paid-for promotions in bookshops have ignited a debate about sales integrity.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Online classified ads and for-fee information services that require the user to subscribe to a service have been widely available for decades.* * *(adj.) = commercially available, paid-for, fee-based, for-feeEx: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.
Ex: Paid-for promotions in bookshops have ignited a debate about sales integrity.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Online classified ads and for-fee information services that require the user to subscribe to a service have been widely available for decades. -
19 pagado
adj.paid, paid-for, paid-up.m.stamp indicating payment.past part.past participle of spanish verb: pagar.* * *1→ link=pagar pagar\pagado,-a de sí mismo,-a smug, self-satisfied* * *ADJ1) (=ya abonado) [impuesto, factura, vacaciones] paidporte 1)pagado por adelantado — paid in advance, prepaid
2) (=con sueldo) [asesino, mercenario] hiredel futbolista mejor pagado de la historia — the most highly paid o the best paid footballer in history
3) (=satisfecho)[persona]pagado de uno mismo — self-satisfied, smug
* * *- da adjetivopagado de sí mismo — full of oneself, smug
* * *= paid-for, remunerated.Ex. Paid-for promotions in bookshops have ignited a debate about sales integrity.Ex. Many rural women earn their living through remunerated sexual & domestic relations with men.----* mal pagado = low-paid, underpaid.* muy bien pagado = highly paid.* pagado con antelación = prepaid [pre-paid].* pagado por adelantado = prepaid [pre-paid].* * *- da adjetivopagado de sí mismo — full of oneself, smug
* * *= paid-for, remunerated.Ex: Paid-for promotions in bookshops have ignited a debate about sales integrity.
Ex: Many rural women earn their living through remunerated sexual & domestic relations with men.* mal pagado = low-paid, underpaid.* muy bien pagado = highly paid.* pagado con antelación = prepaid [pre-paid].* pagado por adelantado = prepaid [pre-paid].* * *pagado -dapagado de sí mismo full of oneself, smug* * *pagado, -a adjpaid;pagado de sí mismo pleased with oneself, full of oneself* * *adj paid;pagado de sí mismo figsmug, self-satisfied* * *pagado, -da adj1) : paid2)pagado de sí mismo : self-satisfied, smug -
20 provocar un debate
(v.) = ignite + debateEx. Paid-for promotions in bookshops have ignited a debate about sales integrity.* * *(v.) = ignite + debateEx: Paid-for promotions in bookshops have ignited a debate about sales integrity.
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